![]() This brings us to our next type of color. Knowing which primary colors create orange is your ticket to identifying colors that might go well with orange - given the right shade, tone, or tint. ![]() Orange isn't a primary color, for example, but brands can certainly use orange as their dominant color (as we at HubSpot know this quite well). When designing or even painting with primary colors, don't feel restricted to just the three primary colors listed above. Any one or combination of these colors can give your brand guardrails when you move to explore other shades, tones, and tints (we'll talk about those in just a minute). Think of primary colors as your parent colors, anchoring your design in a general color scheme. They're a lot like prime numbers, which can't be created by multiplying two other numbers together. Primary colors are those you can't create by combining two or more other colors together. Remember hearing about primary, secondary, and tertiary colors? They're pretty important if you want to understand, well, everything else about color. Let's first go back to high school art class to discuss the basics of color. Read on for our designer’s guide to color theory, color wheels, and color schemes for your site. Understanding how colors work together, the impact they can have on mood and emotion, and how they change the look and feel of your website is critical to help you stand out from the crowd - for the right reasons.įrom effective CTAs to sales conversions and marketing efforts, the right color choice can highlight specific sections of your website, make it easier for users to navigate, or give them a sense of familiarity from the first moment they click through.īut it’s not enough to simply select colors and hope for the best - from color theory to moods and schemes, finding the right HTML color codes, and identifying web-accessible colors for products and websites, the more you know about using color, the better your chances are for success. ![]() The result means evoking a particular emotion, vibe, or aesthetic. By understanding color theory basics, you can begin to parse the logical structure of color for yourself to create and use color palettes more strategically. ![]()
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